Privacy policy

Precious Little Ladies Inc. respects the privacy of individuals who visit Willowmark.cyou and customers who purchase laundry bags, drying racks, and related household products.

This Privacy Policy explains the categories of information that may be collected, the purposes for which information may be used, circumstances in which information may be disclosed, and measures intended to protect personal information.

1. Information We May Collect

Depending on how you interact with the Website, we may collect:

  • Name;
  • Email address;
  • Telephone number when voluntarily provided;
  • Billing address;
  • Shipping address;
  • Order number;
  • Products purchased;
  • Transaction information;
  • Return and refund information;
  • Customer-service correspondence;
  • Information submitted through online forms;
  • Payment-related information handled through payment providers;
  • IP address;
  • Browser type;
  • Device type;
  • Operating system;
  • Website activity;
  • Pages visited;
  • Referring pages;
  • Date and time of interactions; and
  • Other information reasonably necessary to operate the online store.

2. Payment Information

Payments may be processed through third-party payment providers.

Depending on the checkout method, the payment provider may collect card numbers, expiration dates, security information, billing information, or other payment credentials.

Customers should not send complete credit-card numbers, passwords, authentication codes, or other highly sensitive credentials through ordinary email.

3. How We Use Personal Information

Information may be used to:

  • Process purchases;
  • Confirm orders;
  • Fulfill merchandise requests;
  • Arrange delivery;
  • Provide customer support;
  • Process returns and refunds;
  • Investigate damaged or defective products;
  • Respond to questions;
  • Maintain transaction records;
  • Prevent fraudulent activity;
  • Protect Website security;
  • Detect misuse;
  • Improve Website functionality;
  • Analyze general Website performance;
  • Communicate important service information;
  • Meet accounting or legal obligations; and
  • Establish, exercise, or defend legal rights.

We seek to use personal information for legitimate business purposes consistent with the circumstances in which the information was collected.

4. Cookies and Similar Technologies

The Website may use cookies, pixels, tags, local storage, analytics tools, or comparable technologies.

These tools may help the Website:

  • Remember preferences;
  • Maintain shopping functionality;
  • Understand Website traffic;
  • Improve page performance;
  • Identify technical errors;
  • Measure marketing effectiveness; and
  • Improve the overall customer experience.

Depending on browser and device settings, users may be able to restrict or delete certain cookies.

5. Information Shared With Service Providers

Personal information may be shared with service providers supporting ordinary business operations, including providers involved in:

  • Website hosting;
  • Payment processing;
  • Shipping;
  • Order fulfillment;
  • Customer communications;
  • Data storage;
  • Cybersecurity;
  • Fraud prevention;
  • Website analytics;
  • Information technology; and
  • Professional services.

These providers may access information only as reasonably necessary to perform their services or as otherwise permitted by law.

6. Legal and Business Disclosures

Information may be disclosed when reasonably necessary to:

  • Comply with applicable law;
  • Respond to lawful legal process;
  • Protect customers or other individuals;
  • Investigate fraud;
  • Protect the Website;
  • Enforce applicable agreements;
  • Establish or defend legal claims;
  • Protect business property; or
  • Complete a lawful business transaction.

7. New Jersey Data Privacy Requirements

Where applicable, our privacy practices are intended to account for the New Jersey Data Privacy Act, N.J.S.A. 56:8-166.4 et seq.

The New Jersey Data Privacy Act provides certain qualifying consumers with rights concerning personal data, subject to statutory exceptions, thresholds, exemptions, verification requirements, and other limitations.

Depending on whether the law applies to the particular business and consumer, available rights may include rights concerning:

  • Confirmation of whether personal data is being processed;
  • Access to personal data;
  • Correction of inaccurate personal data;
  • Deletion of personal data;
  • Obtaining a copy of certain personal data;
  • Opting out of certain forms of targeted advertising;
  • Certain sales of personal data; and
  • Certain profiling activities.

These rights are not necessarily available in every circumstance and may depend upon statutory applicability.

8. Privacy Requests

Privacy-related requests may be submitted to:

[email protected]

Please provide sufficient information for us to understand the nature of your request.

For certain requests, identity verification may be necessary before information is disclosed, corrected, or deleted.

9. Security Measures

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, misuse, alteration, loss, or disclosure.

No Internet transmission or electronic storage system can be guaranteed to be completely secure.

Where applicable, security and breach-response procedures will be handled in accordance with New Jersey and federal requirements.

10. Data Breach Response

New Jersey's Identity Theft Prevention Act includes requirements concerning certain breaches involving personal information.

If a security incident occurs that triggers a legally required notification obligation, notices will be handled in accordance with applicable law and applicable statutory procedures. New Jersey State Police materials identify the state's breach-notification framework under the Identity Theft Prevention Act.

11. Data Retention

Information may be retained for as long as reasonably necessary to:

  • Complete transactions;
  • Provide customer service;
  • Process returns;
  • Maintain financial records;
  • Resolve disputes;
  • Prevent fraud;
  • Meet legal requirements;
  • Maintain security; or
  • Protect legitimate business interests.

When information is no longer reasonably necessary and no legal retention requirement applies, it may be deleted, anonymized, or securely disposed of.

12. Children's Privacy

The Website is intended for general consumer shopping and is not designed to knowingly collect personal information directly from children for commercial purposes.

Parents or guardians who believe that a child has improperly submitted personal information may contact us at [email protected].

13. Third-Party Websites

The Website may contain links or integrations involving third-party websites or services.

Once a customer leaves the Website or interacts directly with an independent third-party service, that service's own privacy practices may apply.

We encourage customers to review third-party privacy notices before providing personal information.

14. Changes to This Policy

We may update this Privacy Policy when business practices, technology, products, legal obligations, or privacy requirements change.

The revised policy will contain an updated effective date.

15. Privacy Contact

Precious Little Ladies Inc.
24 Prospect Ter
East Orange, NJ 07017
United States

Contact Person: VIRGINIA ANN MILLER
Email: [email protected]